Marketing Syllabus
Credit: 0.5
Prerequisite: None
Grades: 10-12
This course introduces students to the process and functions involved in transferring business products or services to a consumer. Content areas include foundations of marketing; the impact of marketing activities on the individual, business, consumers and their behavior; the influence of external factors on marketing; the elements of the marketing mix, their interrelationships, and how they are used in the marketing process; marketing research in decision making, the marketing plan; competition; promotion; advertising; product creation and distribution.
Textbook: Principles of Marketing
Course sequence:
1. Marketing Functions
2. Marketing/Business History and Development
3. Ethics in Marketing
4. Impact of Marketing
5. Marketing Mix
6. Economics and Demographics
7. Features and Benefits
8. Marketing Segmentation
9. Target Marketing
10. Competition
11. Marketing Simulation
12. Product Development
13. Merchandise Display
14. Marketing Research
Grading
30% Daily work
45% Projects
15% Tests and Quizzes
10% Simulation
Late-Work Policy: Teachers will strive to assign homework and projects with due dates that provide ample time for students to time-manage and successfully complete the work. Students are expected to turn in work on the date it is due. Any work that is not turned in when it is collected on that due date will be marked as a zero and missing in the grade book. Assignments that are received by the end of the school day up to two days after the assigned due date will be scored at 75% of credit earned. Assignments that are received on the third or fourth date after the assigned due date will be scored at 50% of credit earned. Students will receive no credit for assignments received five or more days late. For example, an assignment due Monday would be worth 75% earned credit until the end of the school day Wednesday and 50% the end of the day Friday. Students are encouraged to contact teachers at least one day in advance with requests for extensions or accommodations. It is at the teacher’s discretion of the student need for extension to provide these accommodations.
Test and Quiz Retake Policy: Retakes will NOT be offered.
Materials needed
1. A pen/pencil
2. Folder for handouts etc.
3. A notebook
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